Expertise

    Business and Consumer Insights
    Strategic Insights

    Strategic Insights

    Identify ideal customers through market segmentation. Maximize product trial and revenue with pricing research. Optimize product lines to improve product reach and frequency.

    Brand Identity

    Brand Identity

    Quantify your brand’s market share with brand equity modeling. Learn how external market forces can influence purchase decisions. Explore brand loyalty within your competitor set.

    Innovation

    Innovation

    Efficiently screen new ideas (e.g., package designs, product concepts, marketing copy, etc.) before going to market. Optimize with drivers analyses to maximize appeal.

    About Bridge Market Research

    About Bridge Market Research

    Bridge is a full-service market research consultancy providing research design, execution, analysis, and presentation of actionable insights to help clients make better business decisions. Structural bridges help people navigate across challenging terrain and overcome physical obstacles. These engineering marvels were the inspiration for the business name. Market research is the science of collecting information from a representative sample of the population to reflect the opinions of a larger audience. In a sense, it helps transport the user from speculation to knowledge-based intelligence.

    Leadership

    Senior-level attention in every phase of the project
    Jeff Mollway
    Jeff Mollway
    Owner & Principal

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